Apple Products

I have been looking into some of the most recent apple products, starting with the old (now) emacs, and looking right up to the present day MacBook Air which is just in the process of being released.

Its all very well to just post up a load of pictures and say thats research but i would like to go further. Here i am trying to 'distill' what makes an apple product what it is, and why they make their products as they do.

The Software Side of Things:
Macs are often looked down upon by pc users as a 'computer for people who dont know how to use computers.' In reality this is not true, however that observation my hold some truth. I recently bought an iPad. Yes i know i'm a king amoung men and buying it made me a better person. Not. But no the point is that when i looked in the box for instructions...there were none.

Apple had made a product with the expressed intent that anyone can pic it up and use it, and by using it learn it. This follow suit for all apple software. the idea of an 'App' is that it installs itself, updates itself, and basically the only input you have with the app is that you use it. This is VERY different to a Windows PC. Often i find Windows PC fanatics very snobbish and they will try and withhold basic information. But lets not get into that here. so what have i distilled here from my research?

Apple create software for the end user. its all about ease of access and intuitiveness. They create something so it will be as simple and as basic as possible, yet functionality is at the heart of every design.

Hardware and the aesthetic side of things: 
One word. Fuctional. Wake any apple product and study it. Dosnt matter which one. Find somthing on it which dosnt directly serve a purpose. go on, i dare you. You wont. Theres no frills, millenium domes, or go faster stripes on apple products. to some they may look boring, to others they might look like a 'designer' computer put out by GQ. The reality of this though is that they are again DESIGNED FOR FUNCTIONALITY. no button is bigger than it needs to be. no button is duplicated elsewhere. theres not an 'ergonomic design' to help sell it. An appe laptop is a KEYBOARD, SCREEN, TRACKPAD, INPUT PANNEL. and that is it. I guess the only removable thing to any apple product is the apple logo, but what company woudnt want to sign off this product with a flurish.


So what have I gained about my research into apple products?
-A theme to work with: FUNCTIONALITY
-A constraint for my work: FUNCTIONALITY
-An aesthetic theme: FUNCTIONALITY

i could go on...

Here are some pictures to help back up my words.